Predictive Analytics

Predictive Analytics refers to the branch of advanced analytics that uses historical data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on past behavior. It involves the analysis of existing data to predict future trends, patterns, or behaviors, enabling organizations to make more informed decisions. Predictive analytics can be applied in various fields, including finance, marketing, healthcare, and operations, helping businesses to optimize processes, enhance customer relationships, and anticipate changes in the market. By leveraging data points and recognizing patterns, organizations can forecast future scenarios, assess risks, and create strategies to achieve desired outcomes.