Startups

Startups are newly established companies or enterprises designed to develop a unique product or service and bring it to market. Typically characterized by innovation and the pursuit of scalability, startups often seek to fill a gap in the market or solve a specific problem. They are usually initiated by entrepreneurs who aim to create a business model that can generate significant growth and potentially attract investment. Startups often operate under conditions of high uncertainty and risk, particularly in their early stages, as they strive to validate their business ideas and achieve market traction. Many startups leverage technology and innovative practices to differentiate themselves from established competitors, aiming for rapid expansion and long-term sustainability.